Harris Farm Markets has deployed artificial intelligence (AI) modelling across its supply chain to get the right amount of fresh produce on its shelves at the time consumers want it. The growing grocery chain partnered with enterprise AI provider DataRobot to reduce its own data science workload and make accurate predictions about produce availability and customer demand. Head of IT Phil Cribb said the company began with a focus "very much" around fresh produce. "That equates to roughly about 50 percent of the business ad it's obviously highly seasonal, it fluctuates a lot. "Traditionally it's been very much'touch, feel, see'.